Inspired by water, Sony Ericsson is planning to launch the Xperia Pureness, a see-through phone in coming November.
The joint venture between Japan’s Sony and Sweden’s Ericsson reported that they considered the Pureness as a work of art rather than technology. We can see its transparent screen and hidden keypad which would be revealed only when the device is activated.
It was unveiled at a media event that the handset is the first cell phone to reflect the company’s new "make believe" advertising campaign.
Sony Ericsson didn’t make any detailed comments on the Pureness, but said that it would be released worldwide in few selected cities in November.
Sony Ericsson has been struggling to compete with the rising popularity of smartphones such as Apple’s iPhone and Research in Motion’s BlackBerry.
On Wednesday, the company announced the Xperia X2, a new Windows Mobile 6.5 device that can show frequently used phone activities, missed incoming activity, emails and text messages.